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Welcome to my Professional Journey! Explore the highlights of my career through impactful projects and formative roles. Dive into the insights and experiences that have shaped my approach to UX research and project management. Let's embark on this journey together!
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Lead a self-sufficient and empowered research area, generating actionable insights internally to drive company growth independently.
Welcome to the user experience research section! Here, I'll walk you through my approach and contributions. Discover how User Personas, Journey Maps, and Usability Testing transformed our user experiences. Let's explore the methodologies employed and the impactful outcomes achieved together.
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Picture this: a bustling construction site, teeming with diverse characters each with their own story to tell. As I embarked on my journey, it quickly became apparent that one-size-fits-all personas wouldn't suffice.
Collaborating with my team, we delved deeper, profiling a rich tapestry of users, each with their own aspirations and challenges. From seasoned bricklayers to tech-savvy online buyers, we crafted 10 User Personas, each a protagonist in their own right. With Journey Maps as our compass, we navigated their digital odysseys, identifying key touchpoints and future horizons.
Implementing these personas into our strategies, we forged deeper connections, crafting experiences that spoke directly to the hearts of our users
Close your eyes and imagine a room buzzing with excitement, as users from all walks of life eagerly share their tales of digital exploration. Through the art of usability testing, we embarked on a quest to unravel the mysteries of user satisfaction.
With each interview, we uncovered pearls of wisdom, insights that would shape our designs and redefine our path. Armed with feedback from two rounds of testing, we embarked on a journey of refinement, using methodologies like user journey mapping to chart our course.
The result? Products that not only met but exceeded expectations, leaving our users spellbound and hungry for more.
Uncovering Insights: From deciphering market data to crafting actionable strategies, I led expeditions into the depths of consumer behavior, guiding our path to growth.
1. Strategic Database Creation: Led the development of a comprehensive database housing client profiles, enabling seamless user experience testing.
2. Data Optimization: Meticulously cleaned and organized data within KeObra's database, consolidating information from 16,000+ registered users.
3. Interdepartmental Integration: Facilitated cross-functional collaboration by integrating project management methodologies across teams. Collaborated with product, marketing, sales, and finance departments to identify pain points and streamline workflows, fostering transparency and unlocking growth opportunities in the market.
Diving into user insights illuminated their needs, priorities, and preferences, guiding our approach.
Crafting effective strategies was key to enhancing digital experiences. From detailed customer profiling to rigorous testing, every step aimed at elevating our services.
Organized data became our backbone, enabling smoother interactions and heightened effectiveness in service delivery.
Mastering communication and training fostered internal synergy and personal growth within the organization.