Hello

You!

Meet Patricia: a CX Analyst Researcher passionate about understanding how people think, feel, and behave within digital experiences. With a background in psychology and experience in research, I specialize in uncovering the motivations, frustrations, and emotional drivers behind user behavior. My work focuses on transforming customer insights into actionable product opportunities through behavioral analysis, customer experience evaluation, and insight-driven strategy, helping teams create more intuitive, trustworthy, and engaging user experiences.

A Photo of Patricia, she is smiling and in a nature enviroment, in Mexico City

Key Skills and

Expertise:

Customer Journey Evaluation

Competitive Benchmarking

Behavioral Analysis

Survey Design & Analysis

Interview Techniques

Mixed-Methods
UX & CX Research

Insight Synthesis & Storytelling

Effective Comms with Stakeholders & Team

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Professional Experience:

Discover my hands-on experience and contributions to real-world projects, highlighting my expertise and impact in the field of CX research.

Exploratory Projects:

Delve into my creative endeavors and passion projects that showcase my skills and interests beyond my professional experience.

Let's Connect:

Get in touch

Feel free to reach out anytime! I will always be here to chat.

Email

When you reach out via email, rest assured, I'm here, ready to chat.

psy.patyvu@gmail.com

Phone

Mon-Fri from 8am to 5pm.

+52 (55) 4382-4880

Connect with me on social media, let's chat!

https://www.linkedin.com/in/patricia-vela/

“Paty is an excellent collaborator. At KeObra, she took great initiatives such as actively participating in one-on-one interviews and focus groups, as well as processing the results to make our services much more relevant to the target segment. Understanding the needs of end users is the main differentiator for a company, and Paty was a key player in this.”

Paula Campos

Head of Product Team